Point of Purchase Signs and Graphics

Promotional signs at the point of sale are one of the most effective ways to persuade customers to buy more. With kiosks, custom menu boards, floor graphics,  and indoor banners, there are dozens of innovative ways we can help you inspire more impulse purchases.

All of our average-sized Point of Purchase displays can be shrunk down to fit on the counter next to your register. Many of our plastic counter top Point of Purchase displays can be molded with heat to be self standing. For an even more affordable option, we can create counter top cards out of our coated cardboard. This material offers a glossy white finish with an adhesive easel back.

Tradeshows and Signs

Get facts and information to help you plan and promote a successful tradeshow. We have tips on choosing shows, selecting booths, budgeting, creating displays, promoting events—even exhibiting internationally—all designed to help you make the most of your events.

High Impact Backlit Displays

Creating a Winning Display

Graphics

• Look and feel—Create a graphic look that communicates a clear, strong image for your company. If you’re promoting a highly technical product or service, establish a graphic theme that supports a high-tech presentation. If you’re selling a recreational product, consider a more creative and colorful look for your display
• Color—Select a color scheme that complements your logo and existing sales materials
  • Color can also help you attract attention, set the tone or support an established company message. Yellow is an attention-getter; black represents power; blue and gold suggest quality; and green is positive and calming
  • Consider using four-color digital graphics to bring photographic-quality images to your signs, banners or backdrops
• Images—Graphic images can be used to attract attention, support a message and illustrate core benefits. Larger-than-life graphics splashed across the backdrop of your display create excitement about your company and your products
• Letter size—Make signage lettering large enough to be read from a distance
• Positioning—Place graphics where they will guide traffic flow to your exhibit space

Copy

Use words to identify your company, position your products and services, and inform and educate your prospects.

• Keep copy short and use action words focused on the buyer
• Distill your product information into easy-to-read, bullet-pointed copy
• Copy and graphics should tell a prospect within six seconds or less:
  • Who you are
  • What you do
  • How they can benefit from your products and services

Saving Money on Displays

• Confirm all show, space and labor requirements to avoid unplanned charges
• Order all at-show services early to gain discounts and avoid rush charges
• Calculate your staffing and materials requirements carefully
• Produce all promotional materials well in advance
• Proofread all copy to avoid extra charges for changes or corrections
• Consider using a portable display that:
  • Can be set up and dismantled in minutes by your own staff
  • Is easy and economical to transport by car, UPS or as airline luggage
  • Offers modular flexibility for later use as a lobby display or point-of-sale promotion
  • Is available with island or in-line configurations
  • Can be customized with your company logo, graphics or full-color photos
  • Includes a broad selection of optional accessories
• Use smaller and more efficient displays. To get big results:
  • Focus your message—By limiting your signs and display to a core message and a few key products, you can use a limited space to its best advantage
  • Limit your staff—The optimum traffic density in a booth is one company representative per 50 square feet of open space. So in a 10′ x 10′ booth, two staffers are plenty
  • Encourage communication—Your time is best spent talking to good prospects, so don’t clutter your exhibit with “take one” piles of literature or “leave-a-card” fishbowls
  • Avoid barriers—Don’t put tables or demonstrations where they block access to your space
  • Keep it light—Use lighting to spotlight products and brighten your entire display